Integrated Marketing Communications (IMC)

Creating a unified and seamless experience for consumers to interact with the brand; combining all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, digital marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.

The process will be designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

Why Integrated Marketing (IMC)?

We agree that different channels have different strengths and weaknesses, and different types of content suit different channels better, but customers don’t care enough to pay attention to all your different messaging, and by not using one clear communications strategy to amplify your brand, your message will simply be lost in the constant stream of content that all consumers are subject to every day.

This will hurt your brand and the intended goal from your marketing efforts, by using IMC you unify your channels to convey one strong message that will benefit from the repetition across channels which will stick in the consumers’ mind, this doesn’t mean that we will neglect what is better for each channel so the message meaning will remain the same but the delivery will be customized to suit the channel of choice.

What to expect?

You will get a full plan incorporating an innovative and creative message to promote your products/brand across the best channels that will generate the best performance which will be reflected in your sales figures as well as your brand awareness and brand image, from offline to online marketing, from PR strategy to spokesperson training.