Marketing Director – Levant Region

Company: Huawei
Reporting directly to Levant CEO
Base: Amman – Jordan
Date: Jan 2016 – Jan 2020

Responsibilities & Achievements:

    • Responsible for achieving marketing department targets and managing the marketing department team of seven professionals, setting their KPIs and objectives.
    • Developing the communication plan with media partners for the region for effective harmonious communication, including supplier handling for all media agencies, with follow up on execution, reports gathering and verification 
    • Established multiple successful brand collaborations with KOL, and Media as well as creating several unique concept launch events.
    • Helped increase market share to over 45% becoming No. 1 mobile brand in Jordan.
    • Developing the quarterly marketing strategy and budget for the region.
    • Develop KPI and plans for all Marketing related aspects, including team KPI and targets.
    • Develop marketing strategies that increase sales and market share per country.
    • New Product Launch activities – development of launch assets, customer-facing retail and online, development of launch campaigns.
    • Tracking Business opportunities and out of the box ideas, Market Intelligence, competition landscape analysis, with plans to increase market share and return on investment.
    • Creative decision making for all artwork, branding, product placement, POSM, audio, and video.